Accessible and easy to read guide in the best-selling Basics series
The ideal guide for beginners or non-specialists who need to grasp the fundamentals of management
User-friendly approach, including features such as key terms for each chapter, chapter summaries and annotated suggestions for further reading
Draws on many examples from around the world including North America (such as Enron, Coca Cola and General Motors)
Interdisciplinary appeal - will also sell to the Leisure & Tourism market, Arts Management and Media Management markets
New edition includes the topics of globalisation, CSR, entrepreneurship, sustainability, risk, resilience and disaster management
